The new battlefront in lending: Payment intelligence, buyer retention, and the capital rails that will decide 2026 purchase winners
For the past decade, rate marketing has been the dominant gravitational force in mortgage acquisition. Whoever shouted the lowest 30-year fixed rate the loudest won the most attention. But attention has never been the same as intent, and intent has never been the same as a closed loan. What’s happen
What real estate can learn from LEGO’s reinvention
Just in time for the holidays, Troy Palmquist looks at how this legacy manufacturer bounced back from a market downturn and how agents can, too A few weeks ago, on a podcast, I was asked which brands I admire most. Without hesitation, I said LEGO. The toy company has an incredible comeback story, fr
Lubbock inventory climbs to 8.1 months, marking Texas’s deepest buyer market
The Lubbock metro housing market has emerged as Texas’s deepest buyer’s market, with inventory levels reaching 8.1 months of supply as of Nov. 22, 2025. This marks a stark departure from the state’s overall 3.6 months of inventory, positioning the West Texas metro as an outlier in an otherwise balan
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